About BBAAI

  • "Billboard Advertisers are Idiots" is a protest against billboard advertising, which is a blight on the landscape and the mindscape.

    Contact Us

Why the name-calling?

  • The act of protest brings attention to the thing being protested. In the case of billboard advertisers, that's exactly what they want: attention. We are purposely ridiculing billboard advertisers so they do not benefit from our protest.

What is the goal?

  • Our goal is to inform billboard advertisers that their billboards are not welcome in our community and discourage them from purchasing billboard ads.

How do you plan to accomplish your goal?

  • When we feature a billboard advertiser, we will try to find out who makes the billboard purchasing decision and contact them directly to lodge our protest. We will also post the contact information so that you can lodge your own protest directly.

    We are also hoping that our protest will reach the first page of results in search engines when the advertiser is searched.

How can I participate?

  • 1. You can contact the billboard advertisers that are featured here and ask them to stop advertising on billboards.

    2. Blog about us, comment about us, link to us, digg us, etc. -- all these things will help to spread the word and elevate our search engine standing.

    3. Submit your local billboard non-idiot. Send us a photo and as much information as you can about the advertiser.

    4. Help us find the decision makers and post your findings in comments.

« Too much bad mojo - we're pulling the plug | Main | Giantto is not an idiot »

August 10, 2007

Plugging back in

We figured it out. The trick is to be utterly self-contradictory and, therefore, ridiculous.  It's much better to be ridiculous than vindictive.

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Comments

I have always hated all the billboards in the neighborhood, but now there's a new, scourge, these jumbotron lit billboards. Isn't there an ordinance about videoscreens needing special permits? This can't be tolerated. It's bad enough to have billboards, but when every street corner has flashing signs, it's time to use city hall to stop it. Unfortunately, I'm sure someones got millions sunk into the investment and they will undoubtedly be pushing hard to have the local politicians back them. Sigh.

We had a similar problem here in Sao Paulo -Brazil, the major created a law to remove almost every billboard from the city, just some special places are allowed to use billboards. The city looks better, cleaner in the downtown. May a similar law will be placed there to. And here we have a site to publish our billboards for free, http://www.onlineoutdoor.com.br

I think outdoor advertising should be regulated, not extinguished.
Now tell me, if your motto says "Billboard Advertisers are Idiots", and you write it on a big outdoor sign, what kind of people are you?

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My Mindshare 10-Point Declaration

  • 1. My mindshare is mine.

    2. My mindshare has real monetary value.

    3. I have a right to sell, trade, or keep my mindshare as I choose.

    4. Nobody is entitled to take my mindshare without my permission.

    5. Unsolicited and intrusive advertising amounts to mindshare theft.

    6. Mindshare theft is wrong.

    7. I have a right to resist mindshare theft.

    8. I demand media that does not deal in stolen mindshare.

    9. I support media that respects my mindshare.

    10. The world is better when individuals control their mindshare and their media.

Sponsor

  • "Billboard Advertisers are Idiots" is a project sponsored by MyMindshare, Inc.

    For more, go to MyMindshare.com