We are also hoping that our protest will reach the first page of results in search engines when the advertiser is searched.
2. Blog about us, comment about us, link to us, digg us, etc. -- all these things will help to spread the word and elevate our search engine standing.
3. Submit your local billboard non-idiot. Send us a photo and as much information as you can about the advertiser.
4. Help us find the decision makers and post your findings in comments.
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1. My mindshare is mine.
2. My mindshare has real monetary value.
3. I have a right to sell, trade, or keep my mindshare as I choose.
4. Nobody is entitled to take my mindshare without my permission.
5. Unsolicited and intrusive advertising amounts to mindshare theft.
6. Mindshare theft is wrong.
7. I have a right to resist mindshare theft.
8. I demand media that does not deal in stolen mindshare.
9. I support media that respects my mindshare.
10. The world is better when individuals control their mindshare and their media.
For more, go to MyMindshare.com
Contact: 
Sent and email requesting the marketing department or person here:
http://www.leedsmattress.com/contact_main2.html
Posted by:Jim Bursch | July 31, 2007 at 01:09 PM
Neil Leeds, the owner of Leeds Mattress, not only returned my email, but also called and left a very nice message about the work that he does.
Below are his email replies, and my email reply.
Neil:
"I would hope this is not a joke,but that is what billboards are for."
"I hope that they do not bother you but they help build our business and keep over 70 jobs here in los angeles.I have never in my 11 years had anyone complain about my advertising."
"We need to focus our attention on the blight of graffiti all over our city.That is the worst problem and litter.The boards our part of our landscape they have been around for ages."
My reply:
"Thank you for your reply and your voice mail. I appreciate that you are a hard working and successful business person.
"Billboard advertising is widely recognized as a form of visual pollution and blight. It is outright banned in some communities. I will try to have more people contact you to let you know how people feel about billboards.
"You have lots of choices for how you market your business. All that we are asking is that you choose not to advertise on billboards."
Posted by:Jim Bursch | August 06, 2007 at 07:17 AM
I have to agree with the head of Leeds here. The city of Los Angeles has far more offensive intrusions on its cityscape than his billboards, which don't really bother me.
Get rid of the graffiti and litter, make wider sidewalks that support pedestrian activity. I would much rather walk past a LEEDs billboard or any advertisment for that matter, than a wall covered with mindless tagging or a sidewalk full of trash.
Billboards and advertising are a key part of capitalism, which drives this country's economy. The chances of them disappearing anytime soon is slim. Besides, cool advertisments and billboards can make for visually interesting cityscape in my opinion.
I just think there are far more urgent problems in the city of angels that some billboards.
Posted by:L | August 08, 2007 at 01:02 PM
Hi, I just wanted to say Neil Leeds is a great Man. I was out of gas and needed a ride to get some gas. He took me in his brand new jeep. He had no problem with it. I respect that, He is down to earth. I have bought a bed from leeds before and was nice to know, In a time of need. The Owner Neil Leeds did not hesitate to help. Thanks!
Posted by:Richard P | January 24, 2008 at 04:19 PM
neil leeds gets new jeepz every year and drives the old one out to the desert or off a cliff into the öcean for fun because he is so rich and won't be beat
Posted by:wiz kalifah | April 01, 2008 at 12:41 PM