Ashley Madison is not an Idiot
Contact:
Marketing Director / Media Buyer
416-483-1317 Ext. 2206
media@ashleymadison.com
About BBAAI
- "Billboard Advertisers are Idiots" is a protest against billboard advertising, which is a blight on the landscape and the mindscape.
Why the name-calling?
- The act of protest brings attention to the thing being protested. In the case of billboard advertisers, that's exactly what they want: attention. We are purposely ridiculing billboard advertisers so they do not benefit from our protest.
What is the goal?
- Our goal is to inform billboard advertisers that their billboards are not welcome in our community and discourage them from purchasing billboard ads.
How do you plan to accomplish your goal?
- When we feature a billboard advertiser, we will try to find out who makes the billboard purchasing decision and contact them directly to lodge our protest. We will also post the contact information so that you can lodge your own protest directly.
We are also hoping that our protest will reach the first page of results in search engines when the advertiser is searched.
How can I participate?
- 1. You can contact the billboard advertisers that are featured here and ask them to stop advertising on billboards.
2. Blog about us, comment about us, link to us, digg us, etc. -- all these things will help to spread the word and elevate our search engine standing.
3. Submit your local billboard non-idiot. Send us a photo and as much information as you can about the advertiser.
4. Help us find the decision makers and post your findings in comments.
July 2007
July 31, 2007
Where's the off switch? Oh, right, there isn't one
Link: Billboard Connection Advertising - Los Angeles.
Billboards are a dominating presence that cannot be turned off, ignored or thrown away unopened.
July 30, 2007
How to speak to a billboard advertiser
Probably the most effective thing you can do to fight billboard advertising is to simply ask a billboard advertiser to stop.
If you decide to contact a billboard advertiser, here are some tips:
1. Be polite. When you contact the advertiser, keep in mind that you are contacting a person with feelings. There is no need to be rude or angry. You are simply asking them to stop advertising on billboards.
2. Don't get into an argument. There is nothing to argue about. They have a right to advertise on billboards and you have a right to object. An argument won't change their mind and it won't change yours.
3. Be nice and have fun. If you enjoy the process, you will be more effective simply because you will do it more often.
4. Try to contact the decision makers, but don't be deterred if you can't. Chances are there isn't just one person who decides to place billboard ads, and it may be difficult to reach those people who do. Even if you can only reach an assistant or a receptionist, that's OK. Let them know, and they will pass on the message.
5. Feel free to mention "Billboard Advertisers are Idiots" and feel free to apologize if they are offended. You don't have to defend this site and its tactics. We would love to remove them from the site if they promise to stop advertising on billboards.
6. Share your experience in comments. When you contact a billboard advertiser, tell us about it in comments on this site. Tell us who you contacted, including name, title and contact info. This will help others who follow in your footsteps.
7. Contact billboard advertisers, not billboard companies. Billboard companies, obviously, have a strong business interest in billboard advertising. You will get nowhere with them. The billboard advertisers, on the other hand, have a large variety of advertising choices and they don't have to advertise on billboards. They are much more sensitive to the concerns of the people they are trying to reach. The billboard companies are solely interested in the advertiser's dollars. They don't care what you think.
8. Did I mention "be nice and have fun"? It's worth repeating.
Contact: Canada is not an Idiot
The URL on the billboard is www.canada.travel.
Contact:
Canadian Tourism Commission (CTC)
Suite 1400, Four Bentall Centre
1055 Dunsmuir St./Box 49230
Vancouver, BC V7X 1L2
Canada
Main tel.: 604-638-8300
Piken Real Estate is not an Idiot
Contact:
(818) 755-2700
(310) 247-1001
info@pikencompany.com
July 26, 2007
102.7 KIIS-FM is not an Idiot
102.7 KIIS-FM is a Clear Channel radio station, and Clear Channel is also a billboard company.
Here is the business phone number for the station: (818) 559-CCLA (2252).
My Mindshare 10-Point Declaration
1. My mindshare is mine.
2. My mindshare has real monetary value.
3. I have a right to sell, trade, or keep my mindshare as I choose.
4. Nobody is entitled to take my mindshare without my permission.
5. Unsolicited and intrusive advertising amounts to mindshare theft.
6. Mindshare theft is wrong.
7. I have a right to resist mindshare theft.
8. I demand media that does not deal in stolen mindshare.
9. I support media that respects my mindshare.
10. The world is better when individuals control their mindshare and their media.
Sponsor
- "Billboard Advertisers are Idiots" is a project sponsored by MyMindshare, Inc.
For more, go to MyMindshare.com
