About BBAAI

  • "Billboard Advertisers are Idiots" is a protest against billboard advertising, which is a blight on the landscape and the mindscape.

    Contact Us

Why the name-calling?

  • The act of protest brings attention to the thing being protested. In the case of billboard advertisers, that's exactly what they want: attention. We are purposely ridiculing billboard advertisers so they do not benefit from our protest.

What is the goal?

  • Our goal is to inform billboard advertisers that their billboards are not welcome in our community and discourage them from purchasing billboard ads.

How do you plan to accomplish your goal?

  • When we feature a billboard advertiser, we will try to find out who makes the billboard purchasing decision and contact them directly to lodge our protest. We will also post the contact information so that you can lodge your own protest directly.

    We are also hoping that our protest will reach the first page of results in search engines when the advertiser is searched.

How can I participate?

  • 1. You can contact the billboard advertisers that are featured here and ask them to stop advertising on billboards.

    2. Blog about us, comment about us, link to us, digg us, etc. -- all these things will help to spread the word and elevate our search engine standing.

    3. Submit your local billboard non-idiot. Send us a photo and as much information as you can about the advertiser.

    4. Help us find the decision makers and post your findings in comments.

« Piken Real Estate is not an Idiot | Main | The American Cancer, Lung and Heart Associations are not Idiots »

July 30, 2007

Fiji Water is not an Idiot

Fiji

July 30, 2007 at 08:47 AM |

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My Mindshare 10-Point Declaration

  • 1. My mindshare is mine.

    2. My mindshare has real monetary value.

    3. I have a right to sell, trade, or keep my mindshare as I choose.

    4. Nobody is entitled to take my mindshare without my permission.

    5. Unsolicited and intrusive advertising amounts to mindshare theft.

    6. Mindshare theft is wrong.

    7. I have a right to resist mindshare theft.

    8. I demand media that does not deal in stolen mindshare.

    9. I support media that respects my mindshare.

    10. The world is better when individuals control their mindshare and their media.

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Sponsor

  • "Billboard Advertisers are Idiots" is a project sponsored by MyMindshare, Inc.

    For more, go to MyMindshare.com

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