About BBAAI

  • "Billboard Advertisers are Idiots" is a protest against billboard advertising, which is a blight on the landscape and the mindscape.

    Contact Us

Why the name-calling?

  • The act of protest brings attention to the thing being protested. In the case of billboard advertisers, that's exactly what they want: attention. We are purposely ridiculing billboard advertisers so they do not benefit from our protest.

What is the goal?

  • Our goal is to inform billboard advertisers that their billboards are not welcome in our community and discourage them from purchasing billboard ads.

How do you plan to accomplish your goal?

  • When we feature a billboard advertiser, we will try to find out who makes the billboard purchasing decision and contact them directly to lodge our protest. We will also post the contact information so that you can lodge your own protest directly.

    We are also hoping that our protest will reach the first page of results in search engines when the advertiser is searched.

How can I participate?

  • 1. You can contact the billboard advertisers that are featured here and ask them to stop advertising on billboards.

    2. Blog about us, comment about us, link to us, digg us, etc. -- all these things will help to spread the word and elevate our search engine standing.

    3. Submit your local billboard non-idiot. Send us a photo and as much information as you can about the advertiser.

    4. Help us find the decision makers and post your findings in comments.

August 14, 2007

Welcome visitors from Adrants!

Welcome to our visitors from Adrants: 'Billboards are Idiots' Protesters are a Mite Confused Themselves.

If you are an advertising professional, we can use your help tracking down the person who makes the decisions about billboard advertising.

Please feel free to offer tips and advice in comments.

Sprint is not an idiot

Sprint

Skin Walkers is not an idiot

Skinwalkers

The San Diego Zoo Monkey Trail is not an idiot

Sandiegozoo

Legoland is not an idiot

Legoland

LA Ink is not an idiot, and neither is TLC

Laink

H&R Block Income Tax Course is not an idiot

Hrblock

The New AT&T is not an idiot

Att

California Grapes is not an idiot

Calgrapes_2

Giantto is not an idiot

Giantto Link: main.

August 10, 2007

Plugging back in

We figured it out. The trick is to be utterly self-contradictory and, therefore, ridiculous.  It's much better to be ridiculous than vindictive.

August 07, 2007

Too much bad mojo - we're pulling the plug

Call it bad mojo, call it bad karma, call it negative energy, call it what you will, but we've decided to pull the plug on Billboard Advertisers are Idiots.

There has to be a better, uplifting and positive way to oppose billboard advertising. When we think of it, we'll let you know.

August 06, 2007

Name calling as propaganda

Link: Propaganda Critic: Word games > Name calling.

The name-calling technique links a person, or idea, to a negative symbol. The propagandist who uses this technique hopes that the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence.

Right on all points except the last. We encourage you to look at all available evidence.

July 31, 2007

Ashley Madison is not an Idiot

Ashleymadison Contact:
Marketing Director / Media Buyer
416-483-1317 Ext. 2206
media@ashleymadison.com

How to speak to billboard advertisers

Where's the off switch? Oh, right, there isn't one

Link: Billboard Connection Advertising - Los Angeles.

Billboards are a dominating presence that cannot be turned off, ignored or thrown away unopened.

July 30, 2007

How to speak to a billboard advertiser

Probably the most effective thing you can do to fight billboard advertising is to simply ask a billboard advertiser to stop.

If you decide to contact a billboard advertiser, here are some tips:

1. Be polite. When you contact the advertiser, keep in mind that you are contacting a person with feelings. There is no need to be rude or angry. You are simply asking them to stop advertising on billboards.

2. Don't get into an argument. There is nothing to argue about. They have a right to advertise on billboards and you have a right to object. An argument won't change their mind and it won't change yours.

3. Be nice and have fun. If you enjoy the process, you will be more effective simply because you will do it more often.

4. Try to contact the decision makers, but don't be deterred if you can't. Chances are there isn't just one person who decides to place billboard ads, and it may be difficult to reach those people who do. Even if you can only reach an assistant or a receptionist, that's OK. Let them know, and they will pass on the message.

5. Feel free to mention "Billboard Advertisers are Idiots" and feel free to apologize if they are offended. You don't have to defend this site and its tactics. We would love to remove them from the site if they promise to stop advertising on billboards.

6. Share your experience in comments. When you contact a billboard advertiser, tell us about it in comments on this site. Tell us who you contacted, including name, title and contact info. This will help others who follow in your footsteps.

7. Contact billboard advertisers, not billboard companies. Billboard companies, obviously, have a strong business interest in billboard advertising. You will get nowhere with them. The billboard advertisers, on the other hand, have a large variety of advertising choices and they don't have to advertise on billboards. They are much more sensitive to the concerns of the people they are trying to reach. The billboard companies are solely interested in the advertiser's dollars. They don't care what you think.

8. Did I mention "be nice and have fun"? It's worth repeating.

Leeds Mattress is not an Idiot

Leeds Contact:
Neil Leeds
Owner
leeds1@pacbell.net



How to speak to billboard advertisers

Canada is not an Idiot

Canada The URL on the billboard is www.canada.travel.

Contact:

Canadian Tourism Commission (CTC)
Suite 1400, Four Bentall Centre
1055 Dunsmuir St./Box 49230
Vancouver, BC  V7X 1L2
Canada

Main tel.: 604-638-8300

How to speak to billboard advertisers

The American Cancer, Lung and Heart Associations are not Idiots

Americancancer

Fiji Water is not an Idiot

Fiji

My Mindshare 10-Point Declaration

  • 1. My mindshare is mine.

    2. My mindshare has real monetary value.

    3. I have a right to sell, trade, or keep my mindshare as I choose.

    4. Nobody is entitled to take my mindshare without my permission.

    5. Unsolicited and intrusive advertising amounts to mindshare theft.

    6. Mindshare theft is wrong.

    7. I have a right to resist mindshare theft.

    8. I demand media that does not deal in stolen mindshare.

    9. I support media that respects my mindshare.

    10. The world is better when individuals control their mindshare and their media.

Sponsor

  • "Billboard Advertisers are Idiots" is a project sponsored by MyMindshare, Inc.

    For more, go to MyMindshare.com